Download A Poetics of Resistance: The Revolutionary Public Relations by Jeff Conant PDF

By Jeff Conant

Half literary feedback, half media research, and half advertising instruction manual, A Poetics of Resistance offers a refreshingly new tackle the Zapatistas. whereas a lot has been written at the historical past of the Zapatista insurgency and at the communiqu?s of Subcomandante Marcos, little or no has been acknowledged approximately Zapatismo: the ideologies, organizing methodologies, and communications techniques of the circulate. The allure of the Zapatistas, and their survival, has as a lot to do with their targets as with the compelling and wildly powerful language and aesthetics they’ve used to show their imaginative and prescient. Weaving jointly different parts of poetics and symbolism, Zapatismo has emerged as anything solely new: a resolutely radical public kin crusade for human liberation.The first “postmodern revolution” awarded itself to the realm via a fancy and evolving internet of propaganda, utilizing a variety of media: the colourful communiqu?s of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different renowned cultural varieties. utilising persuasive exposure, myths, and logos, the Zapatistas either communicated their message and constructed a transparent aesthetic which may comprise many messages right away and self-replicate on an international scale. Jeff Conant deals an interesting and leading edge instrument for organizers and educators to appreciate how the Zapatistas' method works, and to proceed constructing and refining their powerful messages of participatory, bottom-up revolution.Jeff Conant is a author and activist within the San Francisco Bay region and the writer of A neighborhood advisor to Environmental health and wellbeing.

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Additional resources for A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency

Sample text

Poelils of Resislanle S2 The press is gathered, and the words fly out across the ether. With­ in a day the Declaration is rendered into other languages, flashing on computer screens from Bogota to Bilbao, Strasbourg to San Francisco . Retreating from the town centers, the rebels attack Rancho Nuevo mili­ tary base, freeing weapons and ammunition; they kidnap the hated land baron General Abasa16n Castellanos; according to legend, they liberate the typewriter that Marcos would usc henceforth to launch his incendi­ ary communiques 'Ihey open prisons and release the prisoners.

P lvi. id=10409128&ppg=56 the Gods and humans mingle with one another, creating myth and his­ tory together in dreams , legends , fables , and books. How can they not? Further on we will look at "the presence of a divine dimension" in the communiques, the way in which Marcos introduces the voices of gods long p res umed dead to speak to contemporary conditions from their mythistorical vantage point. For us in the post-industrial "first " world, these gods automatically assume a mythic role, because they exist outside of our lived or perceived experience.

We hear about plants that are resistant to Conant, Jeff (Author). Poetics of Resistance : The Revolutionary Public Relations of the Zapatista Insurgency. Oakland, CA, USA: AK Press, 2010. p xxxv. id=10409128&ppg=35 blight or to pesticides. Plants, Like people, like cultures and subcultures, develop resistances of various sorts to protect themselves from disease. They evolve mechanisms for protecting their own kind from outside in­ vaders. The vast majority of indigenous peoples in Mexico and the entire "New World" were destroyed by disease early in the conquest because they had no resistance to the viruses and bacteria introduced by the con­ querors and missionaries from Europe.

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